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Fashion, Function and Conscience
Our CompanyWe started this company with the desire to create something unique, meaningful, relevant and enduring. We set out to create a company that flourishes through the creation of strong, honest and lasting relationships with other likeminded people and organizations. This includes our relationships with our employees, designers, suppliers, manufacturers, sales reps, retailers and most importantly – our customers. We want this organization to be a positive reflection on anyone who chooses to work with us in any capacity as well as anyone who chooses to sell, purchase and use our products in their daily life.
We believe that responsible capitalism is a very strong and positive force for change locally as well as globally. Our company “gives back” in many different ways. We work hard to be a positive representation of Boulder, Colorado and its active, socially and environmentally conscious lifestyle. We also strive to be a positive influence to our community through job creation, partnering and promoting other like-minded companies and organizations.
We believe that by creating greater demand for eco-friendly and socially responsible apparel we can help support efforts to mainstream these types of products. Efforts that will increase demand (that hopefully leads to increased supply) for producers worldwide who seek to employ more environmentally and socially sound production methods and practices.
We also plan to share profits and success through our donations of time and money to local and global non-profit organizations.
ProductsOur products are intended to be a unique blend of fashion, function and conscience and are designed and manufactured to perform and stand out in all three areas. We are using as much Boulder-based talent and resource as is practically possible to create a line of men’s and women’s apparel that is a direct and positive reflection on our locale. We are creating apparel that can “crossover” from the studio/gym to everyday casual wear as well as a night on the town “Boulder Style”.
Eco-friendly and socially responsible extends far beyond production techniques and material choices. Products that are enduring and long-wearing contribute greatly to reduced consumption and reduced waste. We have designed our products so that the fit and look improve with wear and use. While nothing lasts forever, our apparel is intended to have a useful life well beyond the norm.
We seek product desirability that stems from making thoughtful decisions and choices regarding fit, style, material and stand-out graphics and designs. Clothing that enhances the soul and the shell on many levels.
PartnersWe are focused on meeting or exceeding industry best practices as well as customer expectations regarding eco-friendly and socially responsible apparel. We achieve these goals through material selection and production techniques as well as choosing vendors that meet as many of our requirements as possible and practical. We work hard to use as much "local" (Made in the USA) product as possible but remain conscious of the ever-expanding network of suppliers and producers around the world who are creating products in socially and environmentally responsible ways.
RetailersBOCO Apparel will never encroach on the domain of any retailer carrying our products. We believe strongly that the cornerstone of our ongoing success is the presence of a strong and loyal network of retail outlets that trust that the relationships they are building with us are both genuine and enduring. Unlike so many others today, we do not seek to be a brand or ompany that consumes and cannibalizes it’s own retail base through the direct-to-consumer sale of products or by opening “flagship” stores in the heart of an existing or future market. We will not sell our goods direct-to-consumer via the internet or mail-order.
Our CustomersWe want the consumer of our product to always feel that they have purchased a product that is:
• High Quality
• High Value
• High Function
• High Fashion
• Highly Responsible
We want every person who purchases our products to be completely satisfied with their decision day one and years into the future. We hope that every BOCO Apparel customer becomes a partner with us in advocating for products and companies like ours that can “make a difference” in many ways.
CommunityWe want to create a strong relationship with each and every person and/or organization that contributes to the production, sales or use of any BOCO Apparel product. We are seeking the honest input of all parties involved regarding our products and company. Feedback loops are a vital component to continuous improvement of our products and enhancing our company’s leadership role in the apparel industry.
We have created easy access for everyone to help us improve in any and all areas. Whether it is through product reviews, blog comments, twitter, email, phone calls or letters we will encourage and solicit all of these from the greater BOCO Apparel community.